Marketing Plans and Effective PR Strategies
How to market and promote your business cost effectively using multiple channels including branding, digital and PR.
About this Event
Let’s face it, getting positive results from your marketing efforts can be tricky. The options seem limitless and it can feel like one big gamble. Let us help take away some of the confusion and stress at the Marketing Plans and PR Strategies workshop. At this workshop you’ll get an overview of marketing channels and strategies that can help you attract more customers to your business. You’ll also be shown how to develop a cost effective marketing plan that keeps you on track, learn about the role of websites and social media in promoting your business, and uncover PR and media secrets that will help get your story told for free!
Book today. Seats are limited.
Please note: It is recommended that you attend the Defining Your Target Market & USP workshop prior to this workshop, but is not essential.
This workshop will be held as an IN-PERSON event unless regulation changes require us to deliver it as a webinar event.
What you’ll learn at this workshop:
• What drives customer behaviour, and what attracts them to you
• Understanding acquisition cost vs lifetime value
• How to build your presence, image and ‘brand’
• Ways to optimise your marketing return on investment (ROI)
• How to generate more leads for your business
• Simple & powerful strategies that have stood the test of time
• What marketing channels can you choose from
• Developing a twelve-month marketing plan
• Understanding the role of websites, SEO and social media, and what makes them work
• Insider PR and media secrets that help get your story told
Who this workshop is for?
Local business owners or employees wanting to learn how to attract new clients to their business cost effectively.
About the Presenter:
Jeremy Carter is the CEO of Rapport Leadership International in Australia. Jeremy started his career as a computer engineer and worked his way up to being the Oceania Managing Director of international technology company, National Instruments. In the subsequent two years, he increased revenue by 62% without increasing headcount.
Since leaving the corporate world, he has worked for fourteen years as a leading business and executive coach, winning numerous awards and recognition for both himself and his clients, including finalist for Outstanding Business Leader at the 2019 Western Sydney Awards for Business Excellence.
Special Guest Presenter:
Leonie Seysan. As director of Article Writers Australia for over 10 years, Leonie has helped hundreds of businesses to plan and create content that connects with their target markets. She holds a Bachelor of Communications degree and has an interest in both professional and creative writing. Outside her role at AWA, she's been a humour columnist for the Sydney Hills & Hawkesbury Living magazine and written several film & tv scripts, with two short scripts and two sitcom pilots produced.